"The symbol that you sought and found... It is a mark of courage and honour, yes. But it promises pain and loss as well."
―Oiá:ner, regarding the Assassins' insignia
The love for famous Zelda's triforce, Super Mario's mushroom and Pokemon's Pokeball go all the back to the millennial generation but then the fame was overtaken by Assassin Creed insignia in 2007 introduced by the French game developer Ubisoft Entertainment.
Assassin Creed gained popularity for its original storyline and stimulating visuals.
As Assassin Creed embraced commercial success, it spawned a series of graphic novels, a number of sequels and several spin-offs as well. The most notable we can say is Assassin Creed 2 and Assassin Creed 3 released in 2009 and 2012.
The original plot of Assassin Creed revolves around the role of modern-day bartender Desmond Miles who is forced to test a machine designed to let people live their ancestors' memories via analyzing the DNA. Miles as a captive is then forced on a journey that dates back to 1191 where he relives as crusaders era Muslim assassin.
From a Design perspective Assassin's Creed, the known game is practically one of the best case studies you can do on how to incorporate or infuse meaning through a logo. The Assassin Creed insignia is famous for presenting its game story, scenario and history through the game symbols.
Throughout history, you see how the logo has been shape-shifting while containing the same essence in every version.
The consistency in different versions of the game is one of the marketing strategies of being recognized globally for the sales. It would certainly be exciting for gamers to see the same logo essence in a different insignia and interpret that something new is about to be dropped.
Ubisoft's purpose in creating different insignias was to use origins as a recognizable symbol to some extent that would give the game plot a deeper and relevant meaning. The theory in practice totally worked for the success of the Assassin Creed since in comparison majority of the games did not offer the lore and aesthetics of an insignia.
According to most Assassin's Creed enthusiasts and fans, the change in insignia designs offered clues about the overall backdrop and the plot which helped in securing the levels. In a way, we can say each insignia sparked several theories among the enthusiasts giving the whole insignia even more exposure, that too unpaid!
The first insignia that became the foundation of all future insignia was inspired in the setting of ancient Egypt where former Medjay dropped an eagle skull necklace that belonged to his murdered son in the Khemu beach sand at Alexandria leaving an imprint.
When he picked the necklace, the imprint is what you visually perceive as the assassins creed insignia. The cracked insignia in Assassin's creed rogue was concluded to represent Shay's disillusion with the assassin order which particularly indicates the future collapse.
Assassin Creed Unity insignia, the guillotine was symbolic that represents an older order such as that of the regime, the monarchy and the revolution of the French and the disorder it was confronted with.
In Assassin's Creed Syndicate, a more mechanical insignia was infused this time representing industrialization such as an age of technology, metal and machinery.
Last but not least after several insignias, the last ever insignia is of Black Flag order of Assassin's creed. The black flag insignia was created with an intention to present the relevant period as compared to previous insignias that were designed to represent specific lore, history and culture. The core focus here was the deadly adventure of sea.
These logo symbols are just a few to mention. Assassin Creed currently consists of twelve main games, seventeen spin-off games.
Okay, in gaming terminology we call it insignia but from a designing perspective you call it a logo or an emblem. Talking from a designers perspective the Assassin's Order emblem varies slightly in design depending on the relevant period, countries and various focused sects. However, the essential elements remained the same. These emblems were also included in the armour and robes of different assassin figures. The famous Assassin Creed logo was designed by Farside Creative.
In unity, most of the enthusiasts accept the theory that the emblem of Assassin Creed is in the shape of an eagle's skull representing freedom and individuality but it is certainly not associated with the American flag's eagle representing somewhat the same concept.
Assassin Creed emblem has never been entirely redesigned for the brand identity improvement. It also only modified with particular elements for the relevance to the new releases. Two of the essential elements in the Assassin Creed emblem is the wordmark and its icon.
The wordmark of the AC (Assassin Creed) emblem has two levels of lettering in black and red contrast. The word assassin is designed in black whereas you see Creed in red with all letters capitalized. Both letters' typeface is sleek and sharp serif. The font A and S are also particularly enlarged as well.
Assassin Creed icon plays as its visual identity executed in a monochrome tone and is used to place on the background of the official logo. The monochrome is a sharp element resembling the letter A or an Illuminati compass. In most case scenarios you will come across the symbol in a grey tone leaving the space for the wordmark.
Based on these two elements the whole Assassin Creed series is modified.
While the die-hard fans are well versed about the origins of the game and every reference, here are few facts if you are a non-gamer.
1 - The whole series of Assassin Creeds is dedicated to real-world assassins also known as Hashashins (Nizari Ismailis). In the first game of 2007, the players also encounter the sect of assassins with similarities to the Hashashins. In the first assassin's creed title, Masyaf castle is also mentioned which was one of the strongholds of Hashashins.
2 - The original game’s back story stretches 2,500 years from the original Assassin’s Creed in 1191 to around 2012 and Desmond Miles’ modern-day story. According to the ancient Greek historian Herodotus, the first known assassin was Xerxes, who killed King Darius of Persia.
3 - It may be surprising but Assassin’s Creed is more successful than FIFA. More than 93 million Assassin’s Creed games were sold between 2007 and 2015. On the other hand, it took EA 16 years to sell through 100 million units of FIFA.
4 - Assassin's Creed IV: Black Flag has the biggest map in the series, which is so large that sailing across it at full tilt takes half an hour and more.
5 - First Video Game Character Voiced By Kristen Bell in three of the Assassin's Creed games. Today her voice acting career now includes Frozen.
6 - Assassin's Creed was originally titled Prince of Persia: Assassins but the franchise didn't like the idea.
7 - Approximately 80 per cent of the named characters in Assassin's Creed III were historically accurate according to Ubisoft.
8 - Origin of Assassin's Creed, it's reportedly based on Slovenian writer Vladimir Bartol's "Alamut..
9 - Although Assassin's Creed series doesn't seem to be wrapping up anytime soon, however, the way the series ends has already been written.
Assassin Creed is an award-winning and the most sales-generating game series you can come across. The logo designers of the Assassin Creed at every release went through the crucial process of integrating the major elements of a series without giving away the hints. We can say that Assassin Creed logos are subtle yet creatively successful.
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